The complete flight log

Every mission, every craft.

Every brief is different — and that’s exactly what we love about this work. Before anything is designed or built, we take the time to understand what makes your business tick. Every project is led end-to-end by Maddy, from first conversation to final launch.

Before you launch

What to expect.

What does the process look like?

Every project moves through four clear phases: brief, design, build, and launch. You’ll always know what’s happening, what’s next, and what you need to provide. Most projects run four to six weeks from brief to launch, depending on scope.

How involved do I need to be?

As involved as you’d like. At minimum you’ll share your brief, review designs at two checkpoints, and sign off before launch. If you want to be more hands-on throughout, that works too — there’s one dedicated point of contact the whole way through.

What if I need changes after launch?

Every project includes thirty days of free post-launch support. Your site will be set up so you can manage it yourself with confidence — no ongoing costs required. If you ever need extra help down the line, retainer support is available.

Do you work with all types of business?

Yes. The projects on this page span e-commerce, service businesses, community platforms and more. Every brief is different — that’s the interesting part. If you have a project in mind, get in touch and we’ll talk it through.

Ready when you are

Let’s get
off the ground.

Drop a brief and I’ll come back within 1 working day. We’ll talk goals, scope, and launch dates — no pitch deck, no pressure.