The Journal.
Field notes, mission logs and process essays from the cockpit. Roughly monthly. Plain-spoken. No SEO sludge.
The performance budget I give every client
LCP under 1.5s, carbon under 0.25g. Here’s how the budget gets enforced from day one.
CW-042 post-mortem: lessons from the Northern Roots launch
What I’d do differently, what worked, and the unexpected gift of a slow product photographer.
My discovery call template (and why every brief has one)
The exact questions I ask. Steal it, adapt it, send me a thank-you in three months.
Three plugin sets I’ve quietly retired this year
Plus the ones I’ve replaced them with, and why “stable” doesn’t mean “still the right tool”.
What WooCommerce migrations really cost
The honest breakdown: scope, surprises, and the conversation I have at week one.
How I plan a six-week build (without scope creep)
A working calendar, the checkpoints, and how I keep the budget for the things you can’t plan for.
One transmission a month.
New posts, mission logs and the occasional behind-the-scenes. Plain text email, no tracking, unsubscribe whenever.